PLEASE READ CAREFULLY BEFORE USING THIS WEB SITE.
First Step value the trust you place in us. We strongly insist upon the highest standards for secure transactions and customer information privacy.
A. Personally Identifiable Information and other Informations:
When you use our First Step Website, we collect and store your personal information which is provided by you from time to time. Our primary goal in doing so is to provide you a safe, efficient, smooth and customized experience. This allows us to provide services and features that most likely meet your needs and to customize First Step Website to make your experience safer and easier. More importantly, while doing so we collect personal information from you that we consider necessary for achieving this purpose.
In general, you can browse First Step Website without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on First Step Website. We may automatically track certain information about you based upon your behaviour on First Step Website. We use this information to do internal research on our users demographics, interests, and behaviour to better understand, protect and serve our users. This information is compiled and analysed on an aggregated basis. This information may include the URL that you just came from (whether this URL is on our Website or not), which URL you next go to (whether this URL is on our Website or not), your computer browser information, and your IP address.
If you choose to buy on First Step Website, we collect information about your buying behaviour.
If you transact with us, we collect some additional information, such as a billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information from cheques or money orders.
B. Profile Data / Demographic / Your Information usage
We use personal information to provide the services you request. To the extent we use your personal information to market to you, we will provide you the ability to opt-out of such uses. We use your personal information to resolve disputes; troubleshoot problems; help promote a safe service; collect money; measure consumer interest in our products and services, inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection.
With your consent, we will have access to your SMS, contacts in your directory, call history, location and device information and we may also collect and store your PAN and Aadhaar data to check your eligibility for certain products/services including but not limited to providing credit) being offered by us, our affiliates or our lending partners. In the event that consent to such data is withdrawn in the future, we will stop collection of such data but continue to store the data (save for Aadhaar data) and use it for internal purposes to further improve our services.
In our efforts to continually improve our product and service offerings, we collect and analyse demographic and profile data about our users' activity on our Website.
We identify and use your IP address to help diagnose problems with our server and to administer our Website. Your IP address is also used to help identify you and to gather broad demographic information.
We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like zip code, age, or income level). We use this data to tailor your experience at First Step Website, providing you with content that we think you might be interested in and to display content according to your preferences.
C. Personal Information Sharing
We may share personal information with our other corporate entities and affiliates. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt-out.
We may disclose personal information to third parties. This disclosure may be required for us to provide you access to our Services, to comply with our legal obligations, to enforce our User Agreement, to facilitate our marketing and advertising activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our Services. We do not disclose your personal information to third parties for their marketing and advertising purposes without your explicit consent.
D. Security Precautions
First Step Website has stringent security measures in place to protect the loss, misuse, and alteration of the information under our control. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access.
F. Customer Consent
G. Grievance Addressal
As per Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below:
Mr. J. Mubarak Basha
Kindly write to us, if any questions regarding this statement, we also welcom your valuable suggestions to serve you well.